FIFA set to showcases the unique spirit of 16 U.S., Mexico and Canada host cities, unveiled over a month-long campaign
First host city-specific posters for FIFA World Cup Artists capture city essence through football lensMonth-long unveiling builds anticipation for 2026 tournamentGary A. Vasquez-Imagn ImagesWHAT HAPPENED
FIFA has launched an innovative poster campaign for the 2026 World Cup, commissioning local artists to create unique artworks for each of the 16 host cities across Canada, Mexico, and the United States.
The campaign goes beyond typical sports marketing, diving into the cultural fabric of each host city. From iconic landmarks to local traditions, these posters aim to capture the essence of what makes each location special, all through the unifying lens of football. Philadelphia, the first city to have a poster release, previewed the imagery early this month.
“Featuring 48 teams and three host countries for the first time, the FIFA World Cup 26 will be an inclusive and exciting celebration of the game, while also giving us the opportunity to showcase the incredible diversity of the 16 Host Cities to a global audience,” said Heimo Schirgi, chief operating officer of the FIFA World Cup 26. “These Host City posters are truly a beautiful, artistic way to not only capture and commemorate the tournament but also to showcase local artists and each city’s connection to this global sport."
AdvertisementPOSTER RELEASE DATESTuesday, March 18 – PhiladelphiaThursday, March 20 – Los AngelesSaturday, March 22 – AtlantaMonday, March 24 – MiamiWednesday, March 26 – HoustonFriday, March 28 – TorontoSunday, March 30 – San Francisco Bay AreaTuesday, April 1 – BostonThursday, April 3 – SeattleSaturday, April 5 – Kansas CityMonday, April 7 – MonterreyWednesday, April 9 – GuadalajaraFriday, April 11 – Mexico CitySunday, April 13 – New York New JerseyTuesday, April 15 – VancouverThursday, April 17 – DallasTHE BIGGER PICTURE
This staggered release strategy is designed to build anticipation and keep the World Cup in the public eye over an extended period. It allows each city to have its moment in the spotlight, potentially boosting local enthusiasm and support for the event.
WHAT’S NEXT?
The 2026 FIFA World Cup will kick off on Thursday, 11 June with two games from Group A taking place in Mexico. Prior to that, fans will awaiting the release of all 16 posters and they are set to be made available for purchase by FIFA from April 19.